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Employ real use cases wherever possible. They will serve as a gateway to sharing information across multiple platforms. It pays more to concentrate on the social media networks that are effective, than trying to be always everywhere. The message was to tell people that solutions matter. Here we share examples of campaigns with solid ROI and show how to integrate different channels into a unique workflow. The essence of Integrated Marketing campaign lies in the fact that despite the cross-platform variance in execution, the coherence of the message is retained all throughout. Free and premium plans, Content management software. Lastly, guarantee integrated messages, make your teams work in sync, and track your campaign's success. Like Melt Cosmetics, Gillettes campaign included a hashtag trend. Your unique selling position is what sets your business apart from the competition. Imagine seeing a new restaurant in a Facebook ad rel=nofollow, then driving around town to see its poster. Each brand and target audience is different; hence an IMC should include different strategies. Since you probably wont be the only brand using an integrated marketing strategy in your industry, centering your campaign around areas where your brand shines most instead of giving your audience more of the same is a great way to ensure its success. There are tons of marketing analytics tools available to help you track the success of your marketing campaigns. The hashtag #thebestmencanbe was successful in encouraging viewer participation across multiple social channels. Without it, creating a unified marketing outreach effort is . This approach helps promote awareness and trust by being reliable in the messaging you deliver across all your channels. Every company has various databases full of important information, and trying to form a one-stop corner for every data needs isnt possible. , then driving around town to see its poster. Integrated marketing campaigns will generate traffic from multiple sources. People submitted user-generated content like footage of themselves using their cameras doing everything from extreme sports to everyday things, like swimming in a pool. Marketers today face the challenge of information overload: with dozens of different channels to choose from and new forms of digital marketing emerging all the time, it can be tricky to cut through the clutter to directly reach an audience.