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The most significant factor in selecting agency specialists is how their specialty aligns with your dealership marketing needs. The office may not need as many people for support because there may not be as many car deals, so there might be a little bit of hit there. Programs like SEMrush and Google Keyword Planner give great insight into valuable keywords. Conclusion Im not going to work. The best way to grow market share and take business from your competitors is to make sure you are up to date on how to stay relevant to the ever-changing customer. Why the Oversight? Maribel Martinez No team has ever been successful without collaborating, cooperating, and working together at achieving the goal. The dealership should first figure out what its goals are for the year. Dealership Templates for Customer Communication Amid Inventory Shortages Even during vehicle inventory shortages, auto dealerships must stay in touch Follow-up calls are a great way to get feedback from a customer, show you care about their experience and encourage them to refer a friend or write a review. Reach out and call a customer. Heres $2,000 for you! If the customers experience isnt positive from the moment they step out of their car, itll be difficult to get them on board for the rest of the ride. Creating basic marketing strategies starts with defining your goals. Brand consistency is also important. Consider distributing a convenience offer. QUESTION: What are some suggestions you would give to a fixed ops leader that is trying to overcome these issues? Kim, there are brokers out there. Ask them how their day has been before diving into the solution, a simple way to drop a little nugget of joy. Service advisors must make sure all notations and all timestamps are accurate. The pretty stuff gets the likes and attracts the followers. Thibeau emphasized this in his webinar. In this scenario, you have created four marketing wins. Im here to help, so if there are any specific questions you have about the car, or there is any information I can get for you, just shoot me an email or drop me a line at [phone number]. I hope that you [insert any other family members who were involved in the sale ex: you, Deborah, and the kids] are loving your new [vehicle make and model]. You might successfully attract customers for a test drive, but they may never know to bring their vehicle back. Stability is what sets fixed operations apart in dealerships. Paid Media Advertising Be flexible Be empathetic to their situation as expensive car repairs can be life-changing events on the financial front for most people. Use as many platforms as possible to ensure you get in front of consumers in the new year. Use strong search keywords throughout your site to ensure your website shows up in search engine results pages (SERP). Segmentation identifies those customers and places them in different categories based on specific criteria. Meanwhile, blue-collar workers never broke stride. But, dynamic ads also use the Facebook algorithms to feed the ads to people based on their search interests and actions. Check out TVI MarketPro3 to see how we use Facebook Ads to help dealers grow their RO. Social media and online advertising make it easier than ever before to get the word out. Take this opportunity to address these objections and sell them on the value theyll get by using the dealership over an aftermarket option. Video Posting Frequency No two dealers are alike, so specifying your goals before reaching out to marketing companies will help you get through the weeds a lot faster.