BUAD471 Chapter 12 Bambach Flashcards | Quizlet Quiz 5 attempts Flashcards | Chegg.com D. They are also known as farm publications. d. size units. NMen, a men's weekly magazine, provides information on a variety of subjects such as men's heath, travel tips, sports, and so on. A. display advertising A. A magazine ad for Relish Soda featured a pop-up cardboard replica of its soda cans. Prepare the journal entries for (1) the bond issuance on December 31, 2018, (2) to record bond interest expense and discount amortization at June 30, 2019, and (3) to record bond interest expense and discount amortization at December 31, 2019. The clutter problem for a magazine increases with more ad pages adding to its success. Raiment Inc. manufactures sewing machines. The total audience, or readership, of a magazine can be calculated by: multiplying the readers per copy by the circulation of an average issue. Which of the following is true of standard advertising units system? 1. One important purpose of setting specific advertising goals and objectives is to: provide a benchmark against which performance can be measured. Gatefolds, bleed pages, inserts, and creative space buys are ways of increasing: E. overrun fold. Fundamentals of Financial Management, Concise Edition, NURS 310: Exam 3 - problems of the biliary sy. A. B. alter the appearance and feel of a magazine and a reader's relationship to it. B. classified advertising This is an example of a(n): printacular 17. Which of the following is true of magazine advertising? In this scenario, the magazine would offer marketers greater _____ selectivity. Mars Inc. printed 1,200 brochures with the intention of distributing them using a national newspaper. Chapter 12 Evaluation of Print Media Multiple Choice Questions D. magazines contain limited ads, thus advertising clutter is not an issue. C. They are used exclusively by national advertisers. Which of the following is considered to be an advantage of newspapers as an advertising medium? It is also referred to as the agate line. A. D. Permanence B. \text{Borrowings}&6,590&\quad\text{Preceding year}&3,998\\ Consumers are generally receptive to advertising in magazines because: ads provide additional information that may be of value in making a purchase decision. c. Consumer magazines created by organizations for their members d. Sponsored magazines mainly contain ads and are self-sufficient Magazine advertisements that extend to the end of a page rather than leaving a margin around the ad are called: Buying ad space in regional editions of national magazines: can reduce an advertiser's cost per thousand for reaching desired audiences. C. gatefold. A. break through the clutter typically found in newspapers. E. low reproduction quality. A. In this scenario, Finn's Hallmark News is a: A. Consumers are generally receptive to advertising in magazines because: e. a bleed page, .________ refers to the number of individuals who receive a publication, either through subscription or store purchase: Which of the following is true of split runs? Which of the following statements best explains the reason that consumers are more receptive to magazine advertising than to television advertising?
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